Business text messaging is a type of SMS marketing campaign that can help grow a business. A lot of small business owners think business text messaging to be effective only for businesses with a big budget. A survey suggested that text messages have an approximately 20% of click-through rate and are read on an average of five seconds. It is one of the most effective methods to reach out to the customers.
If you own a small business, here are five reasons why you should use business text messaging if you own small business:

Better customer service : Using text messaging services makes it easier follow-up appointments and help determine the quality of service.

More sales and faster responses: Enabling “click-to-message” at all locations makes it easier for business owners to engage with their customers. Business text messaging helps to receive messages from customers almost immediately, leading to better sales and in-store visits.

Grow your business: Quite often a customer who wants to get in touch with you regarding an urgent purchase might not be able to because of busy phone lines.

Handling sensitive conversations: There are businesses that deal with sensitive services, take for instance funeral home and cremation services. It can be difficult for the business to talk to people dealing with a loss of a loved one. Thus, business text messaging can be helpful for handling a sensitive conversation.

Saving time and money : Calling up customers to fix appointments can take up a lot of time of your business. This requires a separate phone service set-up and manpower, resulting in overshooting the budget of your business. Business text messaging saves a considerable amount of time, as it is faster and economical to text message a customer to fix an appointment rather than calling them personally.